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Employer Webinar: Apprenticeship Changes – What They Mean for You

2:00 - 3:00 PM, 29/04/2026

Employer webinar on apprenticeship changes, incentives, units and employer insight.

Overview

This webinar comes at a pivotal moment for employers navigating a rapidly evolving skills and apprenticeship landscape. Recent government announcements have introduced a series of significant changes, including new employer incentives, the rollout of apprenticeship units, and the streamlining of standards. Together, these reforms are beginning to reshape how employers recruit, train and develop their workforce. 

For many employers, the direction of travel is becoming clearer, but the detail and practical implications remain complex. Decisions about whether to recruit apprentices, invest in upskilling existing staff, or engage with new training models are being made in real time, often without a full picture of how the system will operate in practice. This session is designed to help bridge that gap. 

Delivered in partnership with AELP, the St Martin’s Group and the 5% Club, the webinar will provide a clear and accessible overview of what is changing, when changes are expected to take effect, and what this means for employers on the ground. The session will explore key themes including the impact of financial incentives on recruitment decisions, the role and purpose of apprenticeship units, and how the removal or reform of certain standards may affect workforce planning. 

Agenda

The webinar will take the form of a moderated panel discussion with short scene-setting inputs, followed by interactive elements (live polling and Q&A) to gather employer insight. 

Chair: Ben Rowland (AELP) 

2:00–2:05 | Welcome and introduction 

  • Opening remarks from Chair  
  • Overview of purpose, audience, and what attendees will gain  

2:05–2:15 | Scene-setting: what’s changing and when 

  • Short overview of recent policy changes:  
  • Streamlining of standards  
  • Employer incentives  
  • Apprenticeship units  
  • Delivered by AELP (Ben Rowland / Simon Ashworth)  

2:15–2:35 | Panel discussion: what this means for employers 

  • Contributions from:  
  • Simon Ashworth (AELP)  
  • Lindsay Conroy (The 5% Club)  
  • Emily Rock (St Martin’s Group)  
  • Focus on practical implications for:  
  • Recruitment decisions  
  • Workforce development  
  • Engagement with apprenticeships  

2:35–2:45 | Interactive polling and audience insight 

  • Live polls to gather employer views on:  
  • Likely response to incentives  
  • Appetite for apprenticeship units  
  • Impact of streamlining decisions  
  • Brief reflections from panel on emerging results  

2:45–2:55 | Q&A 

  • Open Q&A with attendees (submitted via chat)  
  • Chair to prioritise questions reflecting common themes  

2:55–3:00 | Closing remarks and next steps 

  • Summary of key messages  
  • How insights will be used to inform engagement with government  
  • Signposting to further support and resources 

 

What you will learn

By the end of the webinar, attendees will have a clearer understanding of the recent changes to apprenticeships, including incentives, units and the streamlining of standards, and how these are likely to affect their organisation. They will feel more confident navigating the system and making informed decisions about recruitment and workforce development. Attendees will also gain practical insight into how other employers are responding, and leave better equipped to review their current approach, identify opportunities to engage, and contribute informed feedback that can help shape future policy. 

Who should attend?

This webinar is aimed at employers of all sizes and sectors who are engaging with, or considering engaging with, apprenticeships and workforce development. 

In particular, it will be relevant to: 

  • HR and L&D professionals responsible for recruitment, training and skills strategies  
  • Senior leaders and decision-makers shaping workforce planning and investment  
  • Early careers and talent leads overseeing apprenticeship and entry-level programmes  
  • Line managers and operational leads involved in delivering or supporting apprenticeships  
  • SMEs and levy-paying employers looking to understand how recent changes affect their approach  

 

Webinar Chair

Simon Ashworth,

Deputy Chief Executive and Director of Policy, AELP

Facilitators

Ben Rowland

CEO, AELP

Lindsay Conroy 

Consultant Director of Policy and Strategic Engagement, 5% Club 

Employer Webinar: Apprenticeship Changes – What They Mean for You

If you have any questions, please submit them when you register for the webinar or send them to the webinar team via [email protected].
Last published: 14/04/2026